Privacy Policy

1. Scope

This Privacy Policy describes how SMAL Ideas LLC (“Mowgli,” “we,” “us,” or “our”) handles personal information across the Mowgli consumer app, public website, partner portal, creator hub, and related services. Partner organizations may separately control information they collect for their own application, visit, placement, donation, or operational processes.

2. Information we collect

Depending on how you use Mowgli, we may collect:

• account and profile information, such as name, email, birthday, contact details, address fields, preferences, and profile completion;
• questionnaire and inquiry information submitted to participating shelters or rescues;
• activity such as views, likes, passes, inquiries, accepted or rejected inquiry status, and screens or features used;
• approximate or precise location when you grant permission for distance, map, event, lost-and-found, or discovery features;
• content such as photos, lost-and-found reports, recommendations, messages, and support requests;
• device, browser, diagnostics, security, cookie, and referral data; and
• partner and creator account, organization, role, publishing, and operational analytics information.

3. How we use information

We use information to provide and secure accounts; personalize discovery; calculate distance and eligibility; preserve questionnaire answers; route inquiries and status updates; support lost-and-found, event, donation, and partner workflows; measure views, likes, inquiries, visits represented by accepted inquiries, and rejected inquiries; communicate with users; prevent abuse; troubleshoot; comply with law; and improve Mowgli.

4. Adoption and visit measurement limits

Mowgli does not currently claim to independently verify completed adoptions or physical visits. Unless a participating organization provides confirmed data through a future approved integration or manual report, Mowgli analytics treat an accepted inquiry as a visit-stage signal, not proof that a visit or adoption occurred.

5. How information is shared

We may share information with a shelter or rescue when you submit an inquiry or otherwise ask us to connect you; with service providers that support hosting, databases, authentication, analytics, email, maps, payments, and security; with other users when you intentionally publish a public listing or share link; during a business transaction; or when required to comply with law or protect people, animals, rights, and systems. We do not sell personal information for money.

6. Public content and location

Lost-and-found reports, public share links, and other community features can make selected details visible outside your account. Mowgli will request permission before using device location where platform rules require it. You can change location permissions in device settings, though some distance-based features may then be unavailable or less accurate.

7. Payments and donations

Payment details may be collected directly by an approved payment processor, merchandise provider, or partner organization. Mowgli may receive limited transaction information such as status, amount, receipt reference, or selected organization, but does not intend to store complete payment-card numbers.

8. Retention and deletion

We retain information for as long as reasonably needed to provide the services, maintain security and records, resolve disputes, satisfy legal obligations, and support legitimate partner operations. Account deletion will delete or anonymize eligible data, while limited records may be retained when required for fraud prevention, legal compliance, financial records, safety, or an ongoing partner process.

9. Security

We use administrative, technical, and organizational safeguards designed to protect information, including role-scoped access for partner and creator tools. No storage or transmission method is completely secure, so we cannot guarantee absolute security.

10. Your choices and rights

You may update available profile fields, change device permissions, opt out of non-essential communications, or request access, correction, deletion, or a copy of eligible personal information. Applicable law may provide additional rights. We may need to verify your identity before completing a request.

11. Children

Mowgli is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can review and remove it as appropriate.

12. Changes and contact

We may update this policy as Mowgli and its legal obligations evolve. Material changes will be identified by a new effective date and, when appropriate, an in-product or email notice. Privacy questions and requests may be sent to smlane01@icloud.com.